What’s the 1 mistake all entrepreneurs make?

Ory Okollah’s career trajectory reads one impressive company after another. In 2006 the Kenyan activist set up Mzalendo, a parliamentary watchdog website. Just a year later she became one of the founding partners of Ushahidi, alongside Erik Hersman, Juliana Rotich and David Kobia. She then moved on to take up the role of policy manager for Africa at Google before advancing again to her current role at Omidyar Network, a philanthropic organization established by eBay founder Pierre Omidyar.

When it comes to starting your own business, understanding the marketplace and how you are going move your company into the right position is key, says Okolloh. “You can have all the capital you want, but if the market fit and ability to adjust are not present, your startup will likely not succeed.”

Read this: Ory Okolloh, the pan-African blogger

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